Developing for the mobile web is a hot topic these days. This year, for the first time ever, smart phones out sold PCs. More and more users are using a mobile device to traverse the web, which means it's becoming critical for developers to optimize their sites for the mobile browsers.
The "mobile" battlefield is still uncharted waters for a large number of developers. Many folks have existing legacy sites that neglect mobile users altogether. Instead, the site was designed primarily for desktop browsing and degrades poorly in mobile browsers. This site (html5rocks.com) is no exception. At launch, we put little effort into a mobile version of the site.