Air Video can stream videos in almost any format to your iPhone and iPod touch. You don't need to copy your videos to the device just to watch them.
If the videos in your collection are not in format supported by iPhone, Air Video will convert them on fly*. You don't need to wait until the entire video is converted. You can start watching it almost immediately!
"Zappos sells shoes and apparel online, but what distinguished us from our competitors was that we'd put our company culture above all else. We'd bet that by being good to our employees — for instance, by paying for 100 percent of health care premiums, spending heavily on personal development, and giving customer service reps more freedom than at a typical call center — we would be able to offer better service than our competitors. Better service would translate into lots of repeat customers, which would mean low marketing expenses, long-term profits, and fast growth."