Advertising Conversations

Doc on TiVO and Advertising

I’ve said it before: There is no demand for messages. And the only reason Big Media keep pumping them out is that those media’s consumers (viewers) are still not in conversation with those media’s customers (advertisers). When that happens, the funders of Big Media will get the Big Message they’ve been ignoring for decades. And the whole system will change.

Advertising Conversations

Doc on TiVO and Advertising

I’ve said it before: There is no demand for messages. And the only reason Big Media keep pumping them out is that those media’s consumers (viewers) are still not in conversation with those media’s customers (advertisers). When that happens, the funders of Big Media will get the Big Message they’ve been ignoring for decades. And the whole system will change.