2000:October:Feature:Build a better buggy whip

2000:October:Feature:Build a better buggy whip

The most dangerous of these mistakes is continuing to equate publishing with broadcast. The broadcast mentality colors nearly all corporate assumptions about the conduct of business overall. It is so deeply ingrained that its principles are taken for granted-universally accepted axioms that are transparent to the point of invisibility. Effective publishing is about delivering relevant information to the widest possible audience, right? Wrong. In the era of the Web, publishing will only be effective if it conveys suggestive stories that elicit discourse and debate from the most knowledgeable and tightly focused communities of interest.

2000:October:Feature:Build a better buggy whip

2000:October:Feature:Build a better buggy whip

The most dangerous of these mistakes is continuing to equate publishing with broadcast. The broadcast mentality colors nearly all corporate assumptions about the conduct of business overall. It is so deeply ingrained that its principles are taken for granted-universally accepted axioms that are transparent to the point of invisibility. Effective publishing is about delivering relevant information to the widest possible audience, right? Wrong. In the era of the Web, publishing will only be effective if it conveys suggestive stories that elicit discourse and debate from the most knowledgeable and tightly focused communities of interest.