“Sony is going to take aggressive steps to stop this,” Heckler told the Summer Forty-Niner. “We will develop technology that transcends the individual user. We will firewall Napster at source — we will block it at your cable company, we will block it at your phone company, we will block it at your [Internet-service provider]. We will firewall it at your PC.
I have an idea, how about making technology and services that attract music fans using the internet, like napster does(did), to use music and internet they way you want? The idea that a company or individual can stop traffic, without stopping all traffic, on the internet is absurd.