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What big business can learn

What big business can learn from weblogs

… weblogs can teach the creators of corporate web sites and intranets. Too many sites in these two categories fail because they fail to inspire and interest their readers.

Many of those boring corporate web sties and intranets are created and maintained by people that maintain personal weblogs. Buisness sites are boring because many of the decision makers are boring. Give the intresting people some control, share the power, and really cool things start to happen.

Categories
Uncategorized

What big business can learn

What big business can learn from weblogs

… weblogs can teach the creators of corporate web sites and intranets. Too many sites in these two categories fail because they fail to inspire and interest their readers.

Many of those boring corporate web sties and intranets are created and maintained by people that maintain personal weblogs. Buisness sites are boring because many of the decision makers are boring. Give the intresting people some control, share the power, and really cool things start to happen.