Privacy: The Race Is On

Privacy: The Race Is On

"Personalization technologies differ in kind from traditional marketing approaches, and often follow entirely different principles. They can also be used to accomplish far more than the marketing agenda called for in the past � ultimately, connecting customers in such a way that they benefit from each other's accumulated experience, knowledge, interests, inclinations and tastes. When this approach is taken, privacy rarely becomes an issue. "

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This page contains a single entry by fozbaca published on December 23, 1999 12:15 PM.

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